Tuesday, February 14, 2012

Indian death chant lighter fitted at cigarette shops

In India, 'Ram Naam Satya Hai' is chanted when a dead body is carried to the funeral pyre. This chant is synonymous with death.

In an attempt to use this to instill an anti-smoking message, a lighter playing the death chant has been installed at cigarette shops.

YouTube link.


Shak said...

That is a brilliant idea. Made them think, didn't it?

Ratz said...

Genius! Though I hope they compensated the shopkeeper for the amount of trade he's going to lose because of it.

CRG said...

brilliant, sent to friends