In India, 'Ram Naam Satya Hai' is chanted when a dead body is carried to the funeral pyre. This chant is synonymous with death.
In an attempt to use this to instill an anti-smoking message, a lighter playing the death chant has been installed at cigarette shops.
YouTube link.
3 comments:
That is a brilliant idea. Made them think, didn't it?
Genius! Though I hope they compensated the shopkeeper for the amount of trade he's going to lose because of it.
brilliant, sent to friends
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