China bans sex and God claims by health supplements

China will ban health supplement makers from naming their products after sex, God or eternal life in an attempt to stop an unregulated industry from using vulgarity and superstition to sell pills.

China's State Food and Drug Administration will outlaw words it classed as "vulgar or linked with superstition, such as: sex, God, immortal," from the names of health products.



The terms "powerful", "magical results", "miraculous" and "extraordinary" will also be banned. For years, China has been plagued by a series of cases involving quality concerns over food and drugs that have alarmed many of its citizens.

The government has tried to restore confidence in the country's goods by pledging repeated crackdowns on the loosely regulated food and drug industry, in response to rising consumer complaints about bogus medical guarantees and inadequate drug supervision.