Tuesday, March 20, 2012

Panic buying as Marmite supplies spread thin across New Zealand

There's been panic-buying of Marmite in supermarkets across New Zealand, after the makers, Sanitarium, warned of a looming shortage. The black yeast spread used to be made in Christchurch, but the factory there was shut down, due to earthquake damage, and now consumers are facing 'Marmageddon'.



The sticky dark brown yeast is a by product of beer brewing and its salty savoury flavour has been a Kiwi favourite for a hundred years. For the last 70 years all the Marmite in Australasia was manufactured at the Sanitarium plant in Christchurch, but now production has been shut down.

Sanitarium general manager Pierre van Heerden says the company brought back stock which had been shipped to Australia “in order to make sure that we can make it last longer for Kiwis”. The company is recommending consumers ration their Marmite until it is back in production in July.



Supermarket manager Phillip Blackburn says Marmite “will become like gold” as stocks dwindle. With a shortage looming, some consumers have been forced to consider using the Australian imposter, Vegemite, while others are just spreading their Marmite a little bit thinner.

There a news videos here and here.

5 comments:

NellieVaughn said...

That doesn't look remotely delicious.

Pete Lawson said...

I accidentally read the label as SANTORUM Marmite for a second there. Which possible doesn't bear thinking about...

Anonymous said...

It's not, Nellie. It's revolting.

blitherypoop said...

Someone gave my parents a jar of Vegemite when I was a kid. It somehow leaked and got welded to the shelf in the fridge. When we moved they just left it where it was when the fridge went on the truck. It never shifted. Eventually it had to be chipped out with a screwdriver.

Anonymous said...

If you were raised on it is like peanut butter & jelly in the US. Otherwise, definitely an acquired taste. When I was younger I spent three years in London and came back with a love for milk tea and Marmite. The biggest mistake first timer make is not spreading it thin enough as the taste very strong.