It demanded that Dolce and Banana, a small business in Hout Bay, rebrands. “The name Dolce and Banana makes a mockery of the well-known trademark, Dolce & Gabbana", in a 300-page affidavit submitted to the Cape High Court.
Shop owner Mijou Beller has since renamed her business “ and Banana”. “We don't have the money to fight them, so decided to change the name,” she said. The changes have cost her around R10,000.
Dolce & Gabbana also wants her to pay R100,000 of the R220,000 in legal fees it incurred when the case went to court, arguing that she ignored two warnings before court action was taken. Beller said she could not afford to pay.
1 comment:
Dear Dolce and Gabanna
Since you found the time to send a 300-page affidavit to the owners of Dolce and Banana, Hout Bay, South Africa, I am writing you an open letter to congratulate you on your epic PR fail. So hasty were you to establish yourselves as humourless, litigous and inhumane, you did not even take the instant of time or intelligence necessary to realise that Mijou Beller's innocent joke brought smiles to the faces of her customers and cost you nothing. I doubt that her customers can afford to buy your products. In any case they probably have an ounce of commonsense.
It may have escaped your attention that this planet is, by and large, a sunny planet, occupied by pleasant, humorous people. Despite your best efforts they still outnumber your ghastly skeletal supermodels parading their childhood traumas through the media. Obviously you money-grubbing troglodytes aren't happy here. So why don't get the hell out of our sunlight?
Yours sincerely
Everybody on the internet
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