Mexican internet portal Terra is cleaning up the streets of Mexico City one park at a time: The company is piloting a city park program that encourages dog owners to clean up their dogs poo in exchange for free Wi-Fi.
Dog owners have been asked to throw away their bags of canine faeces in special boxes distributed around 10 parks in Mexico City. When a person tosses a bag of doggy doo into the special box, it calculates the weight of the waste, and Terra gives free minutes of Wifi in the park for everyone. The more poo that's dropped into the special box, the more free minutes for everyone in the park.
YouTube link.
The company says whether it's trash or dog poo, they're encouraging people to keep the streets and parks of Mexico City clean in exchange for a resources that's in high-demand: Free internet access.
In order to encourage people to throw out exclusively dog droppings in the canister, Terra has hired people to man each of the stations in their pilot program during the day. The person at each of the cannisters will also be passing out bags to collect dog droppings.
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