University of the Arts London (UAL) has unveiled its new logo in a bid to help build a strong identity through contemporary branding. The new scheme cost £48,000 to create and its main concepts are simplicity and identity.
Domenic Lippa, a UAL alumnus, designed the logo and took charge of the project with Pentagram, his design consultancy. Lippa explained the importance of the colon in the new logo to emphasise the university's new identity.
He said: “The colon is the connection between UAL and the completion of the identity. A variety of colleges and variety of creativities exist. So it’s quite a challenge for us. This is a sort of new generation of our expression for the university”
Minami Takahashi, a student of Foundation Art and Design at Central Saint Martins, said: “Though £48,000 seems expensive for creating a logo, the new logo will bring a fresh feeling to the place and give me more motivation to study.”