A supermarket chain which advertises using a slogan that urges more common sense in shopping has been selling peeled bananas on plastic trays wrapped in plastic film.
German-owned Billa supermarket chain, part of the Rewe group has thousands of stores in 9 European countries. Staff said the sale of ready-peeled bananas was a "one off" mistake and apologised, saying it would not happen again.
Customers have threatened to boycott the shops in response. One said that selling ready peeled bananas in a plastic package was the ultimate symbol of waste and the throw-away society.
A spokesman for Greenpeace in Austria where the peeled bananas had been on sale said: "If there is an easy to open ready packed food it's the banana - peeling it only to pack it in environmentally unfriendly plastic is just madness."
3 comments:
this would have been a great marketing trick / raise awareness on excess product wrapping/business waste
Like what marko said. I saw the picture and read the headline, and assumed it was a deliberate political stunt.
Madness! Madness, he says!
Whatever.
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