A Texas entrepreneur is turning his bald head into a business by selling scalp space for advertisements. Brandon Chicotsky, 27, says he’s been flooded with inquiries since launching Bald Logo last month. For $320 a day, businesses pay him to hit the streets with their logo or brand name temporarily tattooed on his or a coworker’s head.
“It’s a thrill because it truly garners attention,” Chicotsky said.'” Chicotsky is one of three “bald angelicals,” the men who wear the ads. When they’re working, they’re accompanied by two female actresses carrying signs or waving flags to promote the business, and a third actor in a full-body spandex suit.
“They’ll flank the baldie to get as much attention as possible,” Chicotsky said. His clients include a handful of local Austin businesses. For each one, his crew makes a custom temporary tattoo. “We perfect them so they can withstand any weather,” he said. Chicotsky plans to expand to other cities and bring on more “bald angelicals.”
Part of Bald Logo’s profits benefit children with alopecia areata, a disease that causes hair loss. Chicotsky, who lost his hair naturally, became interested in the condition after learning about it as a grad student at NYU. "I realized that I have to bring the beauty back to bald," he said.