A coffin producer in Ukraine has come up with a new way to help people get used to the idea of dying. Stepan Piryanyk is from the Ukrainian town of Truskavets and has been working in the coffin business for over a decade.
He has now launched a new service called "coffin therapy". The therapy offers people the chance to lie inside a casket for approximately 15 minutes - putting the lid on is optional.
Piryanyk explained: "When you lay in the coffin, it feels just like a bed. It's the same sheets, the same pillow ... a wooden coffin has its own aura inside."
The businessman has a room set up for his customers with several empty coffins to choose from, clients can recline as a soundtrack of birdsong and water falling plays in the background.