The Australian advertising watchdog has thrown out a complaint against a Brisbane burger joint after it used an image of a woman licking a cow's face to promote its premium beef.
The Advertising Standards Board dismissed the complaint which described the Burger Urge image as loathsome, sick, wrong and perverted.
But the Board ruled most people would realise the image had been photoshopped, and while it would be considered distasteful by most people, it was not overly sexualised or provocative. The Board also found that while the slogan is open to many interpretations, the most likely is suggestive of eating a burger made from premium beef.
Australian Christian Lobby state director Wendy Francis who complained to the ASB, said: ''It's definitely a sexual sort of image. It says ''get intimate'' so we're not talking about a pet thing. The cow is dressed up as a man,'' she said. Ms Francis added that people shouldn't have to see ``a woman making love to a cow''.