Police urged to probe obscene newspaper advert sabotage - Update

Police are being urged to investigate a possible case of sabotage after a weekly newspaper advert was amended to include an obscenity. The Pembrokeshire Herald published an advert for Enterprise Rent-A-Car, which included an expletive in a list of services provided by the company. The Herald was launched earlier this month and is published by Milford Haven-based MegaGroup Pembrokeshire Ltd.

The title has now apologised to readers after the advert was published in the 19 July edition, which had a print run of 20,000 and remained on sale after the amendment was discovered. Other adverts in the edition were also changed as the paper was waiting to go to print, although only the Enterprise one contained an obscenity.



Publisher Tom Sinclair told readers: “A number of adverts in last Friday’s newspaper had additional copy inserted into them after they had been proofed and signed off. The extra copy contained language that was inappropriate for a family newspaper like ours. I would like to make it absolutely clear that the adverts were altered without the knowledge of our advertisers or this newspaper.

“The pages had been signed off and were ready to go to print. I would like to apologise to our readers and advertisers for any distress caused.” He said he did not believe the incident would damage the newly-launched paper and said the Enterprise advert had been republished at twice the size the following week to apologise to the company.

Previously.