French bank Caisse d'Epargne has admitted it made a faux pas after posting an image on its Facebook page showing a squirrel seemingly with its testicles trapped in the frame of a feeding stand hanging upside down as it tried to free some nuts.
The photo was posted with the phrase: “Because accidents don't just happen to others, insurance will also cover you for any temporary injuries”.
Initally, users had thought the bank’s page had been targeted by hackers, but when they realized it was in fact the financial institution's own idea, many complained the advert was in bad taste.
"It's absolutely despicable to use this for publicity. As a customer I completely disapprove. Shame on you," said one disgusted customer.
Within two hours, the bank was forced to pull the photo. “We wanted to make use of the social networks but we made a mistake. It was a communication error. We've hurt Facebook followers and potential customers and we regret it,” said the bank.