76-year-old salad enthusiast Normal Miles from Shurdington, Gloucestershire was left fuming when he spotted the price mark-up for his favourite green while doing his weekly shop at Tesco.
He was outraged that whilst a whole cucumber could be purchased at the Cheltenham High Street store for 65p, the price of a half cucumber cost 45p – relative to a 28 per cent hike.
This, Norman claims, is a lot to pay for what amounts to little more than a swing of the knife. Now Norman has refused to buy his groceries from Tesco in future.
Norman said: “I just think it is a hell of a lot to pay for one chop of the knife. I don’t see how it can cost that much. I like cucumbers in my salad and my wife absolutely loves them too. But I don’t think you should have to pay that much extra just because you want a smaller portion. It’s a complete rip-off.”
He added that he was determined not to let his dismay at the high mark-up put him off his favourite lunch item. “I’m not going to stop buying them,” he added. “But I won’t be buying them from Tesco any more.” A Tesco spokesperson said: "We work hard to offer our customers quality food at great prices and the price of our cucumber portion reflects the additional processing costs."
5 comments:
"salad enthusiast"
I bet he keeps a diary of salad triumphs and disasters, with a rating system based on such factors as crispness, variety of leaves, portion size, dressing type and quality, etc.,etc.
I may have put just a wee bit too much thought into this.
Heh! :)
Attention seeking? Trying to get Tesco to give him free cucumbers? Slow news day? All of that and obviously nothing - absolutely nothing - of note happens in Gloucestershire if this is considered news.
This kind of pricing goes on in every department of every grocery store. If your kids whine about why they don't need to be good at math, take them out and have them calculate the best grocery buy for different items at different stores. That's an eye opener. Things that are on sale cost more than a difference size that's regular price, convenience packing costs you a pretty penny, and some difference differentials have no justification whatsoever.
I agree, it's not a real news story, but at least he's drawing attention to pricing practices.
Ha! "difference differentials." That was supposed to be "price differentials."
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