Obese people desperate to lose weight are to be sent 'motivational' text messages to try to help them shed the pounds in a major obesity crackdown.
Stoke-on-Trent City Council is signing up overweight residents for its 10-week £10,000 scheme starting this month. The motivational texts will be sent out every day.
City Councillor Adrian Knapper, cabinet member for health and wellbeing said: "We are recruiting 500 residents to take part in the 10-week feasibility study which will see participants receive daily advice and support through their mobile phones.
"The new text message service will offer support to adults who want to achieve and maintain a healthy weight."