Saturday, April 26, 2014

Editor of Australian Financial Review apologises to readers for 'World is Fukt' front page

The Australian Financial Review editor-in-chief, Michael Stutchbury, has apologised to Western Australian readers of the national paper for a set of front-page headlines which read in part: “World is Fukt”.

The headline ran in error in the WA edition of the special Anzac Day weekend edition of the AFR. The edition is a four-day special on sale for the Anzac Day long weekend. To make matters worse, “Arms Buildup/Buys Planes/World is Fukt” wasn’t the only mistake on the front page.

It joined “Japan headline”; “Gallipolli” (sic); “Joe Hockey headline tk here”; as well as unexplained empty space. Stutchbury said that the embarrassing mistakes were the result of “a simple error that got through normal quality control”. He apologised to readers for the “obviously unacceptable state of the front page of their paper this morning”.

Stutchbury explained that the “initial assessment” of the error was that production staff in Sydney “pressed a wrong button” which sent a draft version of the front page to print sites around the country. The page was recalled successfully from all sites – except from the Perth plant.

Mind you, it could have been worse. This was the Word Wheel quiz in yesterday's Irish Independent. (Contains very, very bad language).

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