Over 20 land managers have joined forces with Keep Britain Tidy in a bid to reduce dog fouling in key problem areas of their towns and cities, and the campaign is based around the idea that people are more responsible when they feel they are begin watched, with incidents happening more often at night in the winter months … under the cover of darkness, hence the series of glow in the dark “We’re watching you” posters.
KBT recently conducted a campaign pilot using a new series of posters and saw an average reduction of 46% in the levels of dog fouling. The “We’re watching you” poster series are visible after dark and use innovative, cutting-edge materials, to capture enough light during the day to show for around 10 hours each night. The social experiment was the first time such a material has been used on a poster.
Keep Britain Tidy chief executive Phil Barton said: “We are delighted local authorities and land managers from across the country have signed up and are joining with us on this campaign. Our most recent research tells us that people see dog fouling as, by far, the most unacceptable and dirtiest type of litter, and the biggest concern in environmental quality. This campaign has been proven to make a difference and encourage the minority of dog owners who don’t pick up after their pets to do the right thing.”
3 comments:
When I moved to Canada and went looking for a place to buy a house I kept going south from Halifax until I found a place where somebody smiled as if I were out of my mind when I asked if they enforced any leash law or seriously worried about a bit of dog poop. It is a good way to tell if the people are full of what it is that they are obsessive about.
Asking the public to report other members of the public opens a huge door for abuse.
I think this poster has been done before:
http://www.amazon.com/Big-Brother-Watching-You-Poster/dp/B004BJDIMS
Lurker111
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