It contained the slogan “some bodily fluids are bad for you” and a photo of what appears to be the aftermath of a sex act. People for the Ethical Treatment of Animals (PETA) said it was “cheeky”, but passers-by disagreed. Richard Brown, 27, said he wasn’t comfortable with the image. He said: “It’s clear what they are doing but I think it’s a bit naughty. I’ve got a seven-year-old daughter and young people aren’t stupid, they can read and it’s not great that they can see things like this that are indecent.
“I don’t think it helps get the message out. The only thing I get from this is wonder why they thought it was appropriate, not anything about milk.” The billboard was the only one of its type in England, with PETA saying this is because they were “presented with a suitable space”. Commercial Director at Notts County Damian Irvine said: “Once the content of this advert was identified we informed advertising company Space Outdoors who agreed the content was not in keeping with our community and family-focused values.
“The agency committed immediately and proactively to change the advert.” PETA Director Mimi Bekhechi said: “The billboard was a cheeky way to alert passers-by to the dangers of drinking cows’ milk. Dairy products wreak havoc on human health, and the dairy industry’s routine cruelty to cows, who are used as nothing more than milk machines, should persuade anyone not to swallow products made with cows’ milk.”
3 comments:
Sorry, forgot to include "lying" in the above.
The morons of PETA were never ones to be overburdened with common sense.
I agree PETA is evil, but I’m trying to figure out who ordered them to take it down.
Is “Commercial Director” an official position, as in representing the governments authority?
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