Britons now spend more of their internet time visiting news websites than looking at pornography, according to a new study. Web users spend an average of 2.8 per cent of their surfing time looking at news, as against 2.7 per cent for adult websites.
The proportion of web time Britons spent looking at explicit content has fallen over the last three years, according to research by the United Kingdom Online Measurement Company (UKOM). Over the same period news consumption has nearly doubled.
Alex Burmaster of UKOM said that the figures punctured one of the myths of the technology world – that the internet owes its popularity to pornography. He said: "The prevalence of web adult usage has always been greatly overestimated. The reality is completely different.
"To read about the internet you might think that all people do is browse for pornography, but that sector is not as large as people think it is. The study also showed that Britons now spend the equivalent of nearly a day a month online. The amount of time we spend surfing the web has increased by 65 per cent over the last three years, with the average surfer spending 22 hours and 15 minutes online each month.
3 comments:
Somewhat unrelated but similar, and even sadder: Canadians would rather give up sex than their cars, according to a recent survey.
We need our cars. When you have ridiculous urban sprawl and crappy public transit, there isn't really another option.
This bit of news could be explained by Britons being either slow readers or fast ... well you get the picture.
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