Greg Coltman, 35, of Saxon Terrace, Consett, said: “At first I thought it was quite funny, but when I thought about I realised some people could take offence.” Susan Jones, from the Willow Burn Hospice, near Lanchester, said that while some people may see the funny side, others would not. She said: “There must have been somewhere else they could put it that would have shown a degree of insight and sensitivity.”
Mrs Jones said grieving families could be upset by seeing the advert. She said: “Emotions can be pretty raw when people are recently bereaved. Words like ‘death’ and ‘dead’ can be very difficult. If you encounter this just as you are going to the funeral service to make arrangements for a loved one, it could be very upsetting. People of a certain age group could find it particularly challenging.”
A spokesman for The Co-operative Funeralcare said its premises in Consett were leased. He said: “It is disappointing that we were not consulted as this advert could cause unnecessary distress. When the billboard site was erected, we were assured that no insensitive adverts would be featured.” The company responsible, Clear Channel, has agreed the advert is inappropriate and has promised to remove it.
3 comments:
Who are the people of this certain more-delicate-than-others age group? The young, the old, the middle aged? (Most likely the old, those poor, clueless, senile people who get so easily upset and confused, and who are so frail and emotional compared to other people.) I think that kind of generalisation is even more offensive than the ad's placement.
Oh for goodness sake! What numpty drove up to that board and put the poster up without thinking to contact his employer to confirm the location first?
It's absurd that someone would do that.
ooh the walking dead is airing neato
i think we found the reason
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