Friday, December 23, 2011

Recycling rewarded with bottles of wine

When passers-by recycled their empties in central London recently, they probably didn't expect to be given a full bottle of gift-wrapped vino in return.

In the spirit of 'out with the old and in with the new' Oddbins have launched a campaign that rewards the greener folk among us. The baffled members of the public were handed a full bottle of Oddbins Errazuriz Cabernet Sauvignon as they made deposits into the bank.

YouTube link.

And now the high street off licence plan to place the bins around the country to encourage people to recycle their unwanted bottles, in the hope they might be rewarded a refill.

Simon Mason, Head of Commercial at Oddbins, said: "These are the odd bins that just keep on giving! We wanted to bring in a bit of Christmas cheer and try to find a fun way to encourage people to recycle - and you can tell by the reaction of the people in the video that it worked."

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