World's First Spiritual Perfume Introduced

The world's first spiritual perfume - Virtue(R) - was premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.

"We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself," explains Rick Larimore, IBI's chief executive officer. "Creating Virtue(R) has been an adventurous journey through fragrance and scripture, with remarkable miracles confirming our choices."



Virtue(R)'s subtle blend includes top notes of apricot, pomegranate and fig that transition to a gentle heart of iris, warming to a golden base of rich, exotic woods of frankincense, myrrh, aloe, and spikenard. Several ingredients cost up to $4,500 per kilogram, making Virtue(R) a truly precious mixture of oils. It is available in a 1.7-fluid ounce French bottle and over cap, with 24-kt gold raised lettering on the bottle and embossed gold foil lettering on the box, pamphlet enclosed. Virtue(R) retails for $80 and is available only via the Internet at www.virtueperfume.com.

"The natural oils of Virtue(R) blend with the wearer's own body chemistry to form your own signature fragrance. Uniquely beautiful and definitely unforgettable, it places the wearer in an ancient world of senses, enduring and timeless for over 3,000 years," says Vicki Pratt, IBI's president. "A gift for someone special or your own unique treasure, Virtue(R) brings a valued gift of scent and hope of a renewed spiritual self. No one has ever done this before in a perfume - developing a fragrance that reminds us of our, sometimes frail, conscious link to God."