Australians lose 'most friendly' title to Canada

Canada has ousted Australia as the world's friendliest nation and China has knocked them out of the top 10 index that rates a nation's brand name value.

The Anholt Nations Brand Index (NBI) poll has found Canadians have overtaken Australians as the world's friendliest people, after interviewing 25,000 people in 35 developed and developing countries.



NBI creator Simon Anholt said the poll, which is taken quarterly, highlighted how each nation was viewed by the rest of the world, reflecting aspects of trade, tourism and immigration.

Although global public opinion may not see the Aussies saying 'G'day' quite as much as before, there is a growing awareness of the country's booming economy, and the world is perhaps starting to take Australia a little more seriously," Mr Anholt said.

Australia has dropped one place to sixth in overall tourism popularity, which is headed by Italy, France and Spain in the top three positions.