Bottle of water $55 in New York

Via Genova, a water bar in Chappaqua, N.Y. is cashing in on the craze, stocking water bottles that look more like collectors items.

"I have probably close to 80 different types of waters", owner Diane Felicissimo said.

This luxury water comes from all over the world and contains magnesium, calcium and even potassium. One brand, "10 thousand B.C." is a top seller at $30 per bottle.



If you want some "Bling H2O" plan on paying $55 for less than a litre.

And Felicissimo treats her water more like wine.

"I pair the waters with my food," she said.

With news video.