Sunday, July 08, 2007

British ballet gets tights in a twist over advert

Britain's Royal Ballet has been accused of "cheapening" dance with an advertisement featuring a close-up portrait of a smouldering male dancer accompanied by the tagline: "Superheroes really do wear tights".

The photograph of 31-year-old principal dancer Ed Watson appears on the new brochure for the autumn season at the Royal Ballet and Royal Opera.

Superheroes really do wear tights

"Superhuman," it reads. "Meet Ed. Fact: When he's dancing, pound for pound, he's stronger than a rhino."

The image will soon appear in newspaper advertisements and on London Underground posters, to the consternation of some people who believe it will seriously damage the reputation of the company

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