Wannabe model Chelsea Gledhill, 14, sent nearly 2,000 texts in a month, costing 60p each.
She got to the final five in the heat with 1,972 text votes – mainly from herself. Judges then chose two other girls to go on to the grand final while Chelsea was given a consolation prize of £100 of make-up.
Chelsea's mum, Lisa, said: “I’m not angry at Chelsea because I understand why she did it. I’m angry at the exploitation. Girls are vulnerable at that age. The contest favours girls with money rather than those who deserve it. It depends how much you can afford to text.”
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