From the moment summer time ends early on Sunday morning, the sound of a 72-year-old British institution will change dramatically. The rushed high-pitched tones of Mae Whitman, the young American actor who provides the less-than-ethereal voice for a cartoon version of the fairy, will announce: "Hi! It's Tinker Bell. At the third bell, the time will be ..."
BT is marking the end of British summer time in a sponsorship deal with Disney, which is releasing a DVD and Blu-Ray film named after JM Barrie's creation next month.
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After Sunday, the traditional time pips will be replaced with a jaunty bell noise and there will be no calm British voice telling us what particular moment we are living in. The makers of Tinker Bell - an animated film set before the Peter Pan story - deny this is a transatlantic intrusion.
Brad Raymond, the director of the film, said: "Tinker Bell's voice has warmth, clarity and friendliness so we're delighted that she is being given this magical opportunity to be heard by millions. She is a natural choice for such an important job, given her very British heritage."
Matthew Dearden, the marketing director of BT, said the clock received more than 70m calls a year. "We are delighted that children of all ages will be able to hear Tinker Bell give the most accurate time, accurate to within five thousands of a second."
You can hear Tinker Bell here.
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