Venezuela's president launched the handset on his TV show with a Mother's Day call to his mum and predicted it would conquer all rivals. "This telephone will be the biggest seller not only in Venezuela but the world," he said. "Whoever doesn't have a Vergatario is nothing," he joked.
Priced just $15 (nearly £10), the phone has a camera, WAP internet access, FM radio and MP3 and MP4 players for music and videos. And it has that name.
Why the president chose it remains unclear, but he enunciates each syllable with a grin. Some laugh, others are affronted. Verga is slang for penis and vergatario is a newly minted word which signifies excellent but retains connotations from its root.
The word verga, and variations of it, are associated with Venezuela's second city, Maracaibo. Residents are famous for swearing and using Spanish verbal constructions uncommon in the rest of Venezuela.
"It's gross. I can't believe they named it something so vulgar," said Leonor Diaz, 52, a cleaner. Others however consider the name playful and harmless.
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