The Scottish Government has been asked to back a scheme to give a year's free newspaper subscription to every 17-year-old in order to give a boost to the industry.
Distribution firm Menzies Group has approached enterprise minister Jim Mather with the free subscription proposal and is awaiting a response.
A Menzies Group spokesman said the proposal was similar to that introduced in France earlier this year.
In February, French president Nicolas Sarkozy announced that every 18-year-old in the country would get a free daily newspaper of their choice.
The newspaper groups cover the cost of production and the French government pays for the papers to be distributed to homes.
A Scottish Government spokesman said it was examining a number of ideas to "breathe fresh life" into the newspaper industry.
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