Sunday, January 10, 2010

Audi denies link to internet suicide ad

Car manufacturer Audi has denied being behind what it calls a "tasteless" fake advert circulating on the internet showing a man trying, and failing, to commit suicide in one of the German firm's cars.

The professional-looking clip features a man in a deserted car park fitting a hosepipe leading from the exhaust on his Audi through the window and turning on the engine in an apparent attempt to kill himself.



Instead of dying, he wakes up when the fuel tank is empty, with a slogan implying that Audi's exhaust fumes are so clean they are not harmful: "Clean diesel technology. Good for the environment. Good for you."

"It's not ours. We think the clip is tasteless," an Audi spokesman said. "It's not really a topic that lends itself to this kind of advertising." He said Audi was trying to get the ad removed from the internet "as soon as possible".

You can see the commercial on this page.

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