The world's largest baby food manufacturer, Hipp, has said an increasing number of adults are turning to its pre-cooked, pureed meals because they find them easier to swallow and digest.
About a quarter of those who eat the Bavaria-based firm's 100 varieties of pulped meals – from apple and cranberry breakfast to vegetable and beef hotpot – are adults, it says.
Claus Hipp said in recent years his firm's products had grown in popularity, particularly among elderly people, with stewed apple said to be a favourite.
He said the 50-year-old company – the world's largest producer of baby food, with 46% of the market – was increasingly turning its attention to the adult market rather than babies as Europe's population ages.
"Not so long ago, we had twice as many births as now, and that, of course, has a knock-on effect. As our society gets ever older, baby food is showing that it has a future in the adult market."
1 comment:
I'd question whether it's actually "easier to digest" (since it's had most of the enzymes cooked out of it).
But I've been known to indulge in baby food from time to time. The fruit ones are quite tasty as a dessert (I don't think I could stomach strained peas, though).
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