A New Seekers song from the 1970s will be played to college students if they are caught dropping litter. Students at John Leggott College in Scunthorpe are being warned they will have to endure We've Got To Do It Now being played through loud speakers.
The 1973 song was used in a Keep Britain Tidy television campaign featuring the band. Posters featuring the plight of animals which are harmed by litter will also be displayed at the site.
North Lincolnshire Council is launching the scheme at the college on West Common Lane in Scunthorpe on Tuesday. In a statement the council said students would have to "endure listening to The New Seekers" every time they drop litter.
The council's deputy leader, Len Foster, said: "Litter is a growing problem everywhere and we are doing all we can to try and educate people locally and encourage them to change their bad habits. It is unacceptable behaviour and is pure laziness. There are bins available so there's no excuse."
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