Third of adults ‘still take teddy bear to bed’

More than a third of adults still hug a teddy bear while falling asleep, according to a new survey. More than half of Britons still have a teddy bear from childhood and the average teddy bear is 27 years old, the poll found. Travelodge, the hotel chain, surveyed 6,000 British adults and found that respondents said sleeping with a teddy a "comforting and calming" way to end the day.

The survey also found that 25% of men said they even took their teddy away with them on business because it reminded them of home. Travelodge said that in the past year staff have reunited more than 75,000 teddies and their owners.



Spokesman Shakila Ahmed said: "Interestingly the owners have not just been children, we have had a large number of frantic businessmen and women call us regarding their forgotten teddy bear." Corrine Sweet, a psychologist, said cuddling a teddy bear was an "important part of our national psyche".

She said: "It evokes a sense of peace, security and comfort. It's human nature to crave these feelings from childhood to adult life. It's not surprising, then, that taking a teddy bear on a business trip is popular. As a bedtime bear evokes feelings of home, warmth, and can help you nod off - just like in babyhood." The study also found that the traditional teddy bear was the most popular cuddly toy among adults, with Winnie the Pooh second and Paddington Bear third.