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They have come up with a string of toy ideas in recent years but Dave could be their biggest seller yet, with company sales set to double to £160 million this year. Mr North said: “This really puts us on the radar for the big stores, both here in the UK and internationally.”
The firm has just had to open up a third factory in China, where the toys are made, to cope with demand for 450,000 of the cute remote-controlled black and white robot, based on a Capuchin monkey. Dave can be clipped to clothing and will laugh, cry, burp, fart, wave and being a monkey, scratch himself.
He is already on the Toys R Us list of predicted top sellers in the UK this Christmas and is also seen on the “most-wanted” list for iconic London toy store Hamleys. Mr North said there was also huge interest from Toys R Us in the USA.
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