The new barbecue-type preserve is made with smoked bacon, red onion, coffee, balsamic vinegar, garlic, spice – and whisky. The first batch of more than 200 jars - costing £3.75 for 200g - sold out quickly at the grocery in Walthamstow, East London, where it was launched.
Store co-owner Chris O’Connor, who developed the jam, said: “We’ve always sold homemade jam and crispy bacon so we thought we’d put the two together.”
His business partner James Brundle said: “It’s great on toast, with cheese, as a sauce, dip or cooking ingredient. We really think it will take off ... it’s just getting people to try it.” The jam will go on sale across London next month and, if it’s a hit, will be launched UK-wide.
2 comments:
I bought some bacon mayonnaise at the World Market in the states. It is good. The chocolate and bacon candy bar was just so so.
I am both horrified and intrigued by the thought of Bacon Jam. I once tried a maple bacon donut from Voodoo Donuts in Portland, OR, but couldn't finish it. I think the coffee in the Bacon Jam might push me to at least give it a go.
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