Body-painted models used by estate agents to market properties in China

Female billboards are the latest way to advertise bricks and mortar throughout China.



Real estate agents have begun using models with their bodies painted with floor plans to sell properties.

Housing fairs are popular with potential home buyers throughout the country, and body paint marketing was devised as a way to stand out from the scores of participating real estate developers.



China has one of the highest rates of homeownership in the world, with the traditional view that the house you live in ought to be your own. And now the country's middle class is investing so much in property the government has enforced a one apartment rule.