Japanese hamburger chain Freshness Burger found that this was affecting sales, with the chain's largest burger, the Classic, selling like hotcakes with men but not with the ladies.
Thus the Liberation Wrapper was born - to liberate women from "the spell of ochobo". The paper "napkin" is printed with a closed, polite smile which you can hide behind as you eat.
YouTube link.
The company said a month after it was introduced sales of the Classic Burger to women were up by 213 per cent.
2 comments:
I wish ochobo would catch on here!
I think sandwiches shouldn't be so big that you can't take a bite without looking like a glutton. I have a small mouth also and would have a hard time eating that behemoth of a hamburger. I Also think the wrappers are a cute idea no matter what size the sandwich!
Post a Comment