Drivers are urged to avoid jerking the steering wheel while driving in wintry conditions. Jerking on the steering wheel when your vehicle's tyres slip on an icy road, overcorrecting, as it's known, can kill you.
"Overcorrecting only results in chaos. And besides – nobody likes a jerker," says a well-spoken British lady on the campaign's video.
YouTube link.
The department’s director Lee Axdahl, who is well aware of the double meaning, says the message is drivers should keep their car out of the ditch and their minds out of the gutter.
Update: The don't jerk and drive campaign has now been pulled.
4 comments:
And the joke state has passed from Florida to South Dakota.
At least South Dakota is aware of the joke. Florida remains oblivious.
Good point, Jeff.
The good folks of South Dakota will never descend to the level of Floridians. Something about the cold weather, I think.
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