Thursday, June 04, 2015

Store apologises for 'unfortunate' coconut typo

New Zealand supermarket chain Countdown has apologised for an "unfortunate case of human error" that led to an embarrassing typo on one of its in-store signs.

The sign advertising Griffins Krispie Toasted Coconut Biscuits misspelled the word coconut, turning it into an offensive expletive.



The mistake happened at Countdown's Meadowbank store in Auckland. A Countdown spokeswoman said a customer alerted store staff to the mistake on Tuesday.

The sign was taken down immediately and no formal complaints were received, she said. "This was simply an unfortunate case of human error and we apologise for any offence this has caused our customers."

2 comments:

Elena said...

Any one who knows what 'coconut' means should be able to tell it is just a typo. Shouldn't have need to complain or make it news worthy.

Gareth said...

Well Elena, strictly speaking coconut means "skull nut" so what's your point.