World Taekwondo Federation to rebrand itself because of WTF acronym

In a bid to disassociate itself with the commonly used acronym, the World Taekwondo Federation (WTF) is planning to rebrand itself.



The WTF secretary general, Hoss Rafaty, said that the governing body would look to market itself as World Taekwondo for business and commercial purposes, although there are no current plans to officially change the organisation’s name.

The World Taekwondo Grand Prix and the World Taekwondo World Championships have already been renamed after the matter was discussed at the body’s extraordinary council meeting in Mexico City earlier in December.



The use of the slang acronym has grown significantly in recent years. The ATP World Tour Finals, the year-ending men’s tennis tournament, also suffers from the same unfortunate acronym, although it is rarely used.