Sunday, January 24, 2016

Bakery's 'best buns in town' uniform withdrawn following controversy

Brumby's Bakery in Australia have withdrawn a controversial staff uniform due to an employee backlash. The bakery chain had sent out t-shirts with the slogan "we've got the best buns in town" plastered across the front for staff to wear while working.

It sparked outrage, with 16-year-old Jess saying she worked at one of bakeries and felt "uncomfortable" about the shirt. Her father Colin was furious about it. "Young girls aren't pieces of meat behind a counter," he said. "It's totally inappropriate." Brumby's head office have since released a statement, saying it had recalled the t-shirts, due to be worn from February 1, and apologised for any offence.

"After receiving feedback from the community that the inclusion of the campaign slogan on t-shirts intended to be worn by team members throughout the campaign has made some team members feel uncomfortable, Brumby's has made the decision to remove this item from the promotion to avoid unfortunate misinterpretation of our promise for high quality handcrafted Hot Cross Buns," the statement read.

"Brumby's apologises to the community and any of its team members who felt uncomfortable with the promotional t-shirt. The campaign slogan will continue to be used through our Easter promotion, as Brumby's bakers do make the best Hot Cross Buns in town."

There's a news video here.

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