Thursday, August 23, 2007

Why women are better at shopping than men

Men who hate supermarket shopping now have the ultimate excuse to leave it to their mothers, wives or girlfriends.

A scientific study says that over many thousands of years evolution has designed women to excel when it comes to hunting down the most fulfilling food.

According to the study by a team in California, women are just as good as men at navigating, but they only call on their mental maps when there is food to be found — and the more calories in a food, the more accurate they are at locating it.

The research also shows that women have the same navigational skills as men, if there is sufficient motivation to get to a destination, such as a cream bun.

With video putting the theory to test.

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