Workforce Central Florida Vice President Kimberly Sullivan picked her words very carefully. Sullivan never said outright the campaign was a mistake. What she did say time and time again, is that Workforce Central Florida never meant to offend anyone, and as soon as people started complaining, it was pulled.
"The campaign was very innovative and sometimes it can be difficult to reach such a broad audience," Sullivan said. "Every business has to make people aware of their services so they will be able to use them." The 6,000 capes cost more than $14,000.
Sullivan said the organization reached a lot of people who needed work because of the capes. Sullivan said Workforce Central Florida is taking a step back to re-evaluate and then figure out where it goes from there.
3 comments:
If I were an employer and watched a interviewee walk in wearing a a cape I would assume they were daft in the head.
If they explained the 'cape-a-bility' concept I would still think they were ridiculous for going along which such a stupid idea...
I think there will be around 6,000 Dr. Evil Unemployement Capes for sale on Overstock.com! The program would have been better named, 'Cape-a-hillbilly!'
Were the capes made in China?
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